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The economic sphere of influence of the internet and prediction on its future growth.

by Ho, Wai-Sum Shirley. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 70-71). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter 1. --- WHAT PEOPLE DO IN THE INTERNET --- p.1 / Introduction --- p.1 / What the Internet can do for Businesses --- p.1 / What Individuals Can Achieve in the Net --- p.5 / Chapter 2. --- INTERNET STATISTICS AND THE SOCIAL PERCEPTION ON IT --- p.8 / Introduction --- p.8 / The World-wide Coverage --- p.8 / Survey on Internet User Statistics --- p.10 / Market Size of the Internet in Various Aspects --- p.16 / Chapter 3. --- THE BUSINESS MODEL OF AN ISP - THE BREAD AND BUTTER AS WELL AS THE COSTS --- p.19 / Introduction --- p.19 / An ISP's Revenues and Costs --- p.19 / Chapter 4. --- THE ECONOMIES OF INTERNET MARKETING AND ADVERTISING --- p.24 / Introduction --- p.24 / Statistics on Web Advertising and Internet Shopping --- p.21 / Internet Marketing --- p.28 / Chapter 5. --- THE ECONOMIC IMPACT OF THE INTERNET TO MODERN SOCIETY --- p.30 / Introduction --- p.30 / Today's Internet Economy --- p.31 / What Directions is the Internet is Headed --- p.32 / Structure of the Internet Economy --- p.34 / Who are Likely to Make Money ? --- p.36 / How Companies' Core Businesses will be Affected --- p.38 / Impact on the Core Economy --- p.40 / Chapter 6. --- INFLUENCE OF THE INTERNET - PRESENT AND PREDICTION FOR THE FUTURE --- p.44 / Introduction --- p.44 / How Companies will be Affected --- p.45 / Predictions for the Near Future (1 or 2 years) --- p.45 / Chapter 7. --- AN EMERGING BUSINESS OF INTERNET EXTENSION -INTRANET --- p.52 / Introduction --- p.52 / The Relationship and Difference between Internet and Intranet --- p.53 / "The Intranet Causes Information Access to be Faster, Better, and More Economical" --- p.54 / Why do Corporations use Intranets as their Means Inter-branch Communications ? --- p.55 / Intranet for Low Cost International Communication --- p.57 / Putting the Data Warehouse on the Intranet --- p.58 / Case Study: The Intranet Slashing the Cost of Business --- p.59 / Chapter 8. --- CONCLUSION --- p.64 / The Economic Sphere of Influence of the Internet --- p.64 / Intranet - Business with Prosperous Future --- p.66 / APPENDIX1 --- p.67 / WHO IS WHO IN HONG KONG´ة S INTERNET COMMUNITY --- p.67 / BIBLIOGRAPHY --- p.70

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321816
Date January 1997
ContributorsHo, Wai-Sum Shirley., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, x, 72 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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