Formulation of marketing strategies for a European brand steam iron in Hong Kong to challenge the Japanese market leader.

Description

by Lam Siu-wah, Echo, Wu Kim-shu, Patrick. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf [123]

Links & Downloads

1. cuhk:318358
2. http://library.cuhk.edu.hk/record=b5886144
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318358

Tags

Irons (Pressing)--Marketing

Marketing--Management

Marketing--China--Hong Kong--Management

Competition

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318358
Date	January 1989
Contributors	Lam, Siu-Wah., Wu, Kim-Shu., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, x, 83, [40] leaves : ill. ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)