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Formulation of marketing strategies for a European brand steam iron in Hong Kong to challenge the Japanese market leader.

by Lam Siu-wah, Echo, Wu Kim-shu, Patrick. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf [123]

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318358
Date January 1989
ContributorsLam, Siu-Wah., Wu, Kim-Shu., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, x, 83, [40] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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