The present study aimed to examine how a manipulated majority position affects attitude change for intergroup and non-intergroup issues. Specifically I wanted to see how norms of tolerance and norms of prejudice differed. The study employed a 3 (majority manipulated position: positive, neutral, or negative) X 2 (issue type: intergroup or non-intergroup) ANCOVA. Additionally, I wanted to examine how participants’ perceived societal direction affects attitude change for intergroup issues with a 3 (majority manipulated position: positive, neutral, or negative) X 3 (perceived direction of attitude: support, stay the same, negative) ANOVA. Participants were randomly assigned to view a majority manipulation position. Attitude change was determined by a difference between a pre-and post-manipulation score. In partial support of my hypothesis intergroup issues elicited more norm-consistent attitude change than non-intergroup topics, however this was driven by a prejudicial social norm effect. No effect was found for perceived societal direction.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-5676 |
| Date | 15 August 2014 |
| Creators | Carroll, Rachael E |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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