The aim of this study is to examine how and why public libraries use Facebook. Internet has changed how people interact with one another in society. This is also true for how public libraries are active on social media just as their users are. This study is based on two questions; How do public libraries work with Facebook? Which purposes does work with Facebook serve? Employees at eight different public libraries were interviewed. Analysis was made by using the four-space model by Jochumsen et al. The findings show that the work with Facebook is organised differently between the libraries, which is either by a group or one or two individuals. Number of posts, how they are written and when they post, vary among the participating libraries as well. Consistency in posting leads to more followers and success on Facebook. The findings also show that the main reason for public libraries to use Facebook is to promote their activities and services. A majority of the libraries wants to interact with their users, but it is difficult to achieve. Contrary to what has been written before about this subject, a majority of the informants agreed that time is not an issue as the work is planned to include time for Facebook.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-70900 |
| Date | January 2018 |
| Creators | Cattani, Fredrik, Brassman, Anna-Stina |
| Publisher | Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), Linnéuniversitetet, Institutionen för kulturvetenskaper (KV) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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