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Previous issue date: 2015-01-27 / The objective of this work is to analyze the representations of the so-called Brazil's new middle class on the magazines Veja, Isto?, ?poca and Carta Capital between the years 2008 and 2013. From the perspective of Cultural Studies and understanding of journalism as a producer of meanings in society, we attempt to make a cultural analysis of the object through the reflections especially of Hall (1999, 2003) and Benetti (2013). The so-called new middle class is discussed through the perspective of Neri (2011), Pochmann (2012) and Souza (2010). From crossing of theoretical references related to journalism and the new middle class, the research corpus, consisting of six reportages, is analyzed. We conclude that the so-called new middle class is represented by an economistic view (Souza, 2010, 2013), in which the income and consumption are the main factors to fit individuals into this group, at the expense of intangible values such as social and cultural capitals, essential for understanding the production and reproduction of classes over time. / O objetivo desta pesquisa ? analisar as representa??es da chamada nova classe m?dia brasileira nas revistas Veja, Isto?, ?poca e Carta Capital entre os anos de 2008 e 2013. A partir da perspectiva dos Estudos Culturais e da compreens?o do jornalismo como um produtor de sentidos na sociedade, busca-se realizar uma an?lise cultural do objeto por meio das reflex?es, sobretudo de Hall (1999, 2003) e Benetti (2013). A chamada nova classe m?dia ? discutida a partir da perspectiva de Neri (2011), Pochmann (2012) e Souza (2010). A partir do cruzamento dos referenciais te?ricos que versam sobre jornalismo e nova classe m?dia, o corpus de pesquisa, composto por seis reportagens, ? analisado. Conclui-se que a chamada nova classe m?dia ? representada por uma vis?o economicista (Souza, 2010, 2013), na qual a renda e o consumo s?o os fatores predominantes para enquadrar os indiv?duos nesse grupo, em detrimento de valores imateriais, como os capitais social e cultural, fundamentais para a compreens?o da produ??o e reprodu??o de classes ao longo do tempo.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/5977 |
| Date | 27 January 2015 |
| Creators | Hansen , C?ndida |
| Contributors | Escosteguy , Ana Carolina Damboriarena |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 7651647212179642901, -4056021055502874573 |
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