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Previous issue date: 2017-03-31 / The present work seeks to analyze the insertion of the great Rio press in the debate about the process of installation of the automobile industry during the government of Juscelino Kubitschek (1956-1961). The proposed clipping delimits the research in three newspapers of great circulation and prestige in the Carioca society of the period, they are: ?ltima Hora; Jornal do Brasil; O Globo. The choice of these journals takes into account the different positions that, according to historiography, have been presented by them in relation to themes relevant to Brazilian society. It is worth mentioning that this aspect has sometimes been the object of a linear reading of researchers who have studied the subject, crystallizing over the years by the repetition of the arguments, but which, according to what we seek to present, does not hold up after a more detailed empirical research. In addition to a simple framing of position in relation to ideological currents (neoliberal, developmentalist, socialist), we seek to present arguments that support the hypothesis that, avoiding reductionism, the position of the great newspapers must be understood within a broader universe and, fundamental condition, in relation to the other vehicles involved in the dispute for the imposition of a (more) legitimate view on the subject. The analysis of the arguments presented by the press in relation to the automobile industry is fundamental to the objectives we are proposing, since it was at the center of heated debates (political and economic) and constituted as a "revitalizing sector" of the project proposed by Juscelino from the Plano de Metas (Plan of Goals). Moreover, it allows access to essential topics for reading the positions taken, such as state intervention, economic planning, foreign capital regulation, customs protection, exchange control, role of development banks, administrative apparatus, among others. / O presente trabalho busca analisar a inser??o da grande imprensa carioca no debate acerca do processo de instala??o da ind?stria automobil?stica durante o governo de Juscelino Kubitschek (1956-1961). O recorte proposto delimita a pesquisa em tr?s jornais de grande circula??o e prestigio na sociedade carioca do per?odo, s?o eles: ?ltima Hora; Jornal do Brasil; O Globo. A escolha destes peri?dicos leva em considera??o os distintos posicionamentos que, segundo a historiografia, foram apresentados pelos mesmos frente ? temas relevantes para a sociedade brasileira. Cabe ressaltar que este aspecto fora, por vezes, objeto de uma leitura linear de pesquisadores que se debru?aram sobre o tema, cristalizando-se ao longo dos anos pela repeti??o dos argumentos, mas que, segundo buscamos apresentar, n?o se sustenta ap?s uma pesquisa emp?rica mais detalhada. Para al?m de um simples enquadramento de posi??o em rela??o a correntes ideol?gicas (neoliberal, desenvolvimentista, socialista), buscamos apresentar argumentos que permitam embasar a hip?tese de que, fugindo a reducionismos, o posicionamento dos grandes jornais deve ser compreendido dentro de um universo mais amplo e, condi??o fundamental, em rela??o aos demais ve?culos envolvidos na disputa pela imposi??o de uma vis?o (mais) leg?tima sobre o assunto. A an?lise dos argumentos apresentados pela imprensa, no que diz respeito ? ind?stria automobil?stica, ? fundamental para os objetivos aos quais nos propomos, j? que esteve no centro de calorosos debates (pol?ticos e econ?micos) e constituiu-se como ?setor dinamizador? do projeto proposto por Juscelino a partir do plano de Metas. Al?m do mais, permite acesso ? temas essenciais para leitura dos posicionamentos tomados, tais como interven??o estatal, planejamento econ?mico, regula??o de capital estrangeiro, prote??o alfandeg?ria, controle cambial, papel dos bancos de fomento, aparato administrativo, entre outros.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7380 |
| Date | 31 March 2017 |
| Creators | Ganster, Rafael |
| Contributors | Martins, Luis Carlos dos Passos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Hist?ria, PUCRS, Brasil, Escola de Humanidades |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 1740700517806534787, 600, 600, 600, -6557531471218110192, -3840921936332040591 |
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