In respond to the trend of globalization and IT applications, the pressure by big international companies on cost reduction to OEM companies required a 3%-5% goal every year. What OEM companies need is to keep on with the goal fulfillment and to work on some innovation programs with their business model. They change business model from OEM to ODM to make them survive through challenges and gain profit margin. OEM companies in Taiwan are mostly smaller in many ways in contrast to foreign companies, although they are good at precision manufacturing as their core and manufacture high quality products. It is suitable for those companies to adopt a strategic alliance to integrate their competences to create synergies. This can build up a solid supply chain collaboration platform and new business model with a vantage position and competitive advantages.
GMTC, the case company, applied for industrial technology development projects sponsored by the Department of Industrial Technology (DoIT) of the Ministry of Economic Affairs (MOEA) as strategies to introduce their new collaborating-commerce business model around year 2002 to 2006. They invoked their strategies to integrate the supply chains for expansion through startup a new business model for partners to understand, communicate and improve the value chain to link to the global companies. The performances cause high impacts on collaborative effectiveness among value chain partners. This thesis, based on a case study of GMTC, is to analyze and find the key factors make strategies success and to demonstrate how.
Organizational learning - learning history is used in this study to analyze and research the strategies in order to find out what GMTC have done in the past. Implications for planning and moving a new business model or strategy on supply chain are discussed and future research suggestions are provided.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0721110-102606 |
| Date | 21 July 2010 |
| Creators | Chuang, Ming-hung |
| Contributors | Jen-ho Wu, Feng-yuan Kuo, Hsin-hui Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721110-102606 |
| Rights | restricted, Copyright information available at source archive |
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