A phenomenon of microbreweries starting their business in clusters have been seen in several countries all around the world. This study investigates this phenomenon with a case study in Bengaluru, South India. The study focuses on examining how neighbouring microbreweries affect each other's businesses and if they can be seen as a cluster. This is done by drawing conclusions on how the different microbreweries work with and are influenced by the following categories; location, innovation, collaboration, competition and customers. It is an explorative study where seven microbreweries were interviewed. The study concludes that the categories correlate and that the microbreweries' close location affect their strategic choices. It can be seen that they in some ways do not work together as a cluster. The competition can be seen without any collaboration.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-414998 |
| Date | January 2020 |
| Creators | Välme, Emma |
| Publisher | Uppsala universitet, Kulturgeografiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsatser Kulturgeografiska institutionen |
Page generated in 0.0012 seconds