The process of persuasion has been written about and studied in abundance since the times of Plato and Aristotle. However, comparatively little research has been done on resistance to persuasion. In fact, to this day, only two series of systematic studies on resistance to persuasion have been reported. The present study will be a logical extension of that research.
Early efforts to study resistance to persuasion focused on the effects of one-sided and two-sided communications. One-sided communications present arguments for a given point of view, without any mention of arguments for the opposing point of view or attempted refutation of them. Two-sided communications present arguments for a given point of view, then go on to enumerate and at least partially refute arguments for the opposing point of view (Insko, 1962).
| Identifer | oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:rtd-1637 |
| Date | 01 January 1982 |
| Creators | Jeye, Peter A. |
| Publisher | University of Central Florida |
| Source Sets | University of Central Florida |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Retrospective Theses and Dissertations |
| Rights | Public Domain |
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