Fifty well-educated consumers over 50 years of age selected print variables within the safety zone for optimal print presentation. A Typography Variable Score (TVScore) matrix based on deviations from optimal print was developed in order to provide a means of assessing consumer product instruction labels. There was a significant correlation between the TVScore and participants' ratings of ease of reading and attractiveness of 40 product instruction labels presented. A modified Miscue Analysis procedure was developed and used to assess the influence of typography on the ease of reading of labels with different typography and TVScores. Participants who read the label with most deviations from optimal print, and therefore the highest TVScore, made significantly more reading miscues. Typography of product instruction labels is an important feature for ease of reading. The Typography Variable Score provides a reliable means of predicting ease of reading for well-educated consumers over 50 years of age.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.42096 |
| Date | January 1996 |
| Creators | Metz, Marilyn. |
| Contributors | Emery, Winston G. (advisor) |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Doctor of Philosophy (Department of Educational Studies.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001566583, proquestno: NQ30338, Theses scanned by UMI/ProQuest. |
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