In recent years, Taiwan¡¦s agriculture has faced difficult situations. But as the trend of travel is raising, leisure farming is also gaining ground and gives a great opportunity for traditional farming industry. However, due to the lack of knowledge and experiences of managing leisure farms, many owners who were originally farmers have found difficulty when it comes to create distinguish features. Moreover, imitating each other also leads to collectively poor performance. Therefore, this study has two goals. On one hand, it sums up the past researches and literatures to find out the key factors resulting in success in managing leisure farms; on the other hand, it offers best practice from the case study of well-run existing leisure farms. The conclusions of this study can be presented as followings:
1. The operating activities of a leisure farm should be in accord with its own resources and tourists¡¦ demand. It has to create a unique theme to distinguish itself from others.
2. Once a leisure farm has positioned itself, its products and services should fit its position to avoid giving tourists conflicting messages.
3. Internet may be helpful to the marketing of leisure farms, but tourists can easily gain information as well. Therefore, without non-stop innovation, a leisure farm cannot sustain its distinctive position.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0904107-161431 |
| Date | 04 September 2007 |
| Creators | Yang, Chia-ming |
| Contributors | Pei-how Huang, Wu-chi Cheng, Ming-rea Kao, Yi-chun Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0904107-161431 |
| Rights | not_available, Copyright information available at source archive |
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