In recent years, Taiwan¡¦s agriculture has faced difficult situations. But as the trend of travel is raising, leisure farming is also gaining ground and gives a great opportunity for traditional farming industry. However, due to the lack of knowledge and experiences of managing leisure farms, many owners who were originally farmers have found difficulty when it comes to create distinguish features. Moreover, imitating each other also leads to collectively poor performance. Therefore, this study has two goals. On one hand, it sums up the past researches and literatures to find out the key factors resulting in success in managing leisure farms; on the other hand, it offers best practice from the case study of well-run existing leisure farms. The conclusions of this study can be presented as followings: 1. The operating activities of a leisure farm should be in accord with its own resources and tourists¡¦ demand. It has to create a unique theme to distinguish itself from others. 2. Once a leisure farm has positioned itself, its products and services should fit its position to avoid giving tourists conflicting messages. 3. Internet may be helpful to the marketing of leisure farms, but tourists can easily gain information as well. Therefore, without non-stop innovation, a leisure farm cannot sustain its distinctive position.

台灣休閒農業近年來蓬勃發展，農業早已由傳統的生產、加工轉型為提供遊客休閒遊憩之服務性產業。它與一般觀光遊憩資源具有相生相勀之關係。相生關係是兩者皆為服務性產業，相剋關係則是兩者之客源與資源具有重疊性。本文研究目的是如何將地方性休閒農業之遊憩資源與觀光遊憩資源整合，使兩者轉換為具有相輔相成之效果，使基隆市休閒農業能永續經營與發展。 　　本研究主要是探討遊客對基隆市瑪陵友蚋休閒農業園區遊憩資源之知覺與態度，根據文獻與資源基礎及資源依賴理論，將其地方性之遊憩系統的資源分為內部資源與外部資源兩種。內部資源主要是以遊客對園區的生產性、生活性及景觀生態性資源之獨特性、吸引力及重要性知覺為其調查之指標；外部資源方面則是在探討其遊憩資源與內部資源間之連結性與生態關係，最後再分析其內、外部資源對休閒農業遊憩發展之影響，找出地方性特色之遊憩資源整合，作為未來基隆市休閒農業發展之方向。 　　本研究調查結果發現內部資源中之綠竹筍與山藥是個案園區最具獨特性、吸引力與重要性之生產性資源。而生活性資源方面，則以農村生活、各項DIY或採摘體驗活動、風味餐與經營者態度等為最具有獨特性、吸引力與重要性之生活性資源。空氣或氣氛、風景或景觀及容易搭配鄰近旅遊景點等則是景觀生態性資源中最具獨特性、吸引力及重要性之資源。外部資源包括公、私部門組織資源的投入、鄰近旅遊景點之連結性與生態關係及週邊產業資源的共同參與等。休閒農業經由這些在地性特色資源之串聯，產生互利共生之生態關係，可促成整個基隆市休閒產業之長遠發展。 　　綜上，可知農政單位積極輔導園區農民設置合法休閒農業區、推動同、異業產業間之結盟、還有地方特色養生風味餐飲的創意與研發、合法民宿的申請及安排深度人文與生態套裝旅遊行程等，都是該園區轉型經營休閒農業必備的生存要素。 / Leisure Farming in Taiwan was flourishing in recent years. Agriculture has been changed from the traditional producing and processing industry to the service oriented one which providing leisure for the consumers. But the relationships between Leisure Farming and tourism resources are not only co-promoted but also co-restrained. The co-promoted parts are that they are both service industries however the co-restrained parts are the overlapped of their similar tourist source and local resources. The purpose of this thesis is to integrate all the resources of Leisure Farming and tourism, and make them become complementary. To keep the Leisure Faring in Keelung could be run and developed continually. This study is to explore feelings and attitudes of the tourists who had ever visited the leisure agricultural park of Maling and Youruei. According to the related literatures, Resource Dependence Theory and Resource-Based Theory, we divided the local agricultural system into internal and external resources. And then take a quantized value of uniqueness, attraction and importance as the evaluated pointer to evaluate the internal resources. As to the external parts, it makes a discussion on the connections between recreation resources and ecological environment. Find out the integration of local recreation resources with rich characteristics through analyzing the effects of internal and external resources as the directions to Keelung’s leisure farming development in the future. This result of this study shows that the green bamboo shoots and yams are the most unique, attractive, important resources in all of the internal resource. The most impressing living resources are the activities of DIY and picking fruits and fresh foods and the attitudes of the owners. Fresh air and atmosphere, beautiful sights are easy to collocate nearby tourist attractions. External resources include public and private organization resources, the relationship of nearby attractions, ecological relationship and common participation of surrounding industrial resources. Through a series of these local characteristics, we can generate a mutually beneficial ecological relationship for long-term development of Keelung’s leisure farming. Summarizing this study, agriculture-related departments are actively counseling farmers to set up the legitimate recreational agricultural area, promoting inter-industry alliance, researching and creating the local characteristics of the health food, legitimate applications of pension, arranging deep humanities and ecological package tours. The above are all survival elements for operating leisure farming.