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Membership-Based Fundraising Within Higher Education: A Strategic Marketing Management Perspective

This thesis provides a comprehensive approach to launching a successful parent membership-based fundraising program, an exploration of best practices in the United States, and a complete development plan for parent fundraising for a large public university. The research discussed is applicable to many different organizations who wish to start a parent fundraising program, with the strongest relevance on parent fundraising within large public universities. This thesis is intended for an audience familiar with the intricacies of fundraising; however, primary, secondary, and other higher education markets may be strongly interested in the research discussed.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04132013-121418
Date19 April 2013
CreatorsGarland, Joshua Paul
ContributorsRay, Darrell, Clark, William, Karam, Thomas
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-04132013-121418/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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