The aim of the study was to examine employees' attitudes towards work shifting to the digital space and whether there will still be a need for the physical workplace in the future in relation to the development of information and communication technologies. For this study a survey was conducted to answer the following questions; how is the digital transformation of work affecting the workplace for employees in the Icelandic tech sector, what are the factors that affect the choice of workspace, and how can the choice of office space influence job satisfaction? Literature and theories about workplace development, digitalization, organizational communication and information, and communication technologies were used to gain a broader and deeper knowledge of the field. The study shows that it is likely that there are still some changes to take place in today's workplaces and that increased flexibility is one of those changes as 94.9% of participants in this research thought flexibility was an important feature for the organization to possess to be an attractive workplace. Face-to-face communication is more effective and there is still a need for the physical workplace according to the participants of this study. It is essential for organizations today to stay attractive and become more attractive in the eyes of current and future employees. The workplace needs to be a place where employees feel good and where they prefer to work so that face-to-face communication and relationships between co-workers and managers does not only take place in the digital environment. A balance between the physical and virtual office space needs to be the focus for organizations in the coming years. Subsequently, the results were compared with the theories and previous studies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-385938 |
| Date | January 2019 |
| Creators | Hauksdóttir, Helga |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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