Advertising and the poor a comparative study of patterns of response to television and magazine advertising between middle and low-income groups.

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/34310476.html

Tags

Low-income consumers. Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609206224
Date	January 1974
Creators	Bowen, Lawrence.
Source Sets	OCLC
Language	English
Detected Language	English