This study is a multimodal discourse analysis of how involuntary celibates, commonly known as incels, use memes in their discourse to create a group identity. The study focuses on memes used on the internet forum Incels.is. Through an examination of 100 threads on the forum the study has picked out the 7 most frequently used memes for analysis. The study concludes that the memes allude to themes of humor, anger, hate, fixation with appearance, hopelessness and dejection. These themes appeal to feelings that help create a sense of community and in-group-think, which excludes the “other” and creates an echo-chamber where the group's ideas and opinions aren’t challenged and therefore become more extreme.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-192285 |
| Date | January 2021 |
| Creators | Bränberg, Johan, Weinemo, Rasmus |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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