The master´s thesis deals with the phenomenon of social networks and their possible use in the communication policy of towns and municipalities with specific application to the city of Pilsen. The thesis focuses on the specifics of public administration and the appropriate way to use common marketing tools. The thesis examines the current situation of communication of the city of Pilsen. Questionnaire survey and interview method the thesis examines the opinion of the general public and experts on the use of social networks by the public sector. The survey of good practices of domestic and foreign cities and municipalities anticipates incentives to improve the current state of the use of social networks. The aim of the thesis is to propose measures to streamline communication and eliminate the risks associated with the communication of the city of Plzeň on social networks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359407 |
| Date | January 2017 |
| Creators | Čechová, Alena |
| Contributors | Luštický, Martin, Musil, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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