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Understanding the Digital Music Customer : Attributes of Satisfaction

<p>Record companies are suffering due to a downturn in recorded music sales. Innovative firms have developed digital music services that offer recorded music products to customers in new ways, yet sales are not what they used to be. Web 2.0 technologies have changed the customer’s tastes, expectations, and desires. Thus, a deeper understanding of the new “digital customer” is needed in order to better offer services in a way that he or she prefers most.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-12548
Date January 2010
CreatorsHensley, Evan, Kassios, Efstathios
PublisherJönköping University, JIBS, Economics, Jönköping University, JIBS, Economics
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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