¡§Youtube¡¨ has been published for seven years, and along with the growth of Youtube, various types of online video have also been growing exponentially. Video marketing has become a popular propagation method in business. And also, video marketing is not only used in enterprises, but also used by lots of user to promote themselves successfully. Nowadays, video marketing is becoming one of the most influential propagation media.
To make a good video in today¡¦s environment that emphasizing on innovation and speed, we need a systematic video making process. The concept of this research is based on the video toolbox method which includes ¡§tools¡¨, ¡§materials¡¨, and ¡§video making process¡¨. The research method used by this thesis is action research, by making and analyzing videos; we can explore and revise the content of the video toolbox. On the part of ¡§tools¡¨, suitable tools in the appropriate conditions should be organized. On the part of the ¡§materials¡¨, by the process of action research, the materials has been recreated and accumulated. These materials will be the basis of video making in the future. On the part of the¡¨ video making process¡¨, the processes have been improved after every video making, and apply appropriate process for different conditions.
The efficiency of the video making is the focal point in this research, but we are also interested in the effect of video propagating. So after every attempt in video making, some tools have been used to analyze the effect of video propagating. The experience would be utilize in the next video making process, and also examine how the video toolbox help to improve the effect of video propagating.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0820112-132120 |
| Date | 20 August 2012 |
| Creators | Chen, Te-Yen |
| Contributors | none, Feng-Yang Kuo, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-132120 |
| Rights | unrestricted, Copyright information available at source archive |
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