A Jun-zi oriented enterprise is one which acts like a Jun-zi or noble man, the behavioral standard upheld by Confucius and elaborated in the Analects, one of the most important if not the most important Confucius canons. According to the Analects, a large number of Jun-zi ethical principles have been identified, which can be distilled into five cardinal virtues: benevolence, righteousness, propriety, wisdom and integrity, which form the components under our Jun-zi orientation construct. / Despite the fact that socially responsible corporate behavior and conscious capitalism have been advocated for more than three decades, we still witnessed numerous instances of corporate scandals both in the East and the West that caused unrecoverable damages to mankind and existing institutions. From the never ending product safety scares of Chinese products to the financial tsunami that has spread from the US to the rest of the world, we are constantly at the mercy of unscrupulous corporate executives who have few qualms about exploiting the system to the fullest extent for big profit. The doctrine of societal marketing orientation and corporate social responsibility has proven to be ineffective in preventing corporate catastrophes. A new paradigm is urgently needed to restore our confidence in business undertakings, without which trust cannot be re-established and order cannot be restored. To this end, we propose the concept ofa Jun-zi orientation that we believe could not only ensure decent corporate behavior, but would also enable a firm to stand out of its competitors in the marketplace. / On the face of it, our Jun-zi orientation construct is not significantly different from the existing societal marketing construct or the conscious capitalist ideology. However, in actuality, a Jun-zi oriented business differs from a promotional socially responsible (CSR) enterprise in a very fundamental way. For a promotional CSR company, responsible behavior is only a promotional instrument to ensure the survival of a firm and business profit, whereas for a Jun-zi oriented enterprise, responsible behavior is institutionalized. Hence, corporate social responsibility is embraced throughout a Jun-zi organization and affects all the policies it generates and not just used as a promotional means to generate short-term effects. / We believe that the Jun-zi concept propounded in the Analects can provide an alternative framework to help business managers not only run a more successful company, but also build a better society for humankind. Given the growing importance of China in international business, it also provides important insights for businesses operating in a Chinese culture context. In this research, we have developed a new scale that is psychometrically valid and reliable to measure Jun-zi orientation, and have empirically tested that Jun-zi orientation is positively associated with business performance. / Tian, Vane Ing. / Adviser: Ching Biu Tse. / Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: . / Thesis (Ph.D.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leaves 187-202). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstract also in Chinese; some appendixes include Chinese.
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_344931 |
| Date | January 2010 |
| Contributors | Tian, Vane Ing., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese, Chinese |
| Detected Language | English |
| Type | Text, theses |
| Format | electronic resource, microform, microfiche, 1 online resource (x, 202 leaves : ill.) |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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