For organisations to survive in an ever-changing milieu, as evident from the current business
environment, sufficient crisis communication and management practices need to be in place to ensure
organisational survival. Despite the latter, organisational crises are often inefficiently managed which
could be ascribed to the lack of managing crises strategically (Kash & Darling 1998:180). This study
explores the lack of strategic crisis communication processes within the financial industry specifically,
to ensure effective crisis communication with the media as stakeholder group, through the proposition
of an integrated crisis communication framework, which focuses on:
· Combining integrated communication (IC) literature with Grunig’s theory of communication
excellence to build sustainable media relationships through two-way communication; and
· Implementing a crisis communication process that has proactive, reactive and post-evaluative crisis
communication stages, thereby moving away from crisis communication as a predominant reactive function. / Communication Sciences / M.A. (Communication)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/3431 |
| Date | 03 1900 |
| Creators | Swart, Yolandi |
| Contributors | Barker, R. (Prof.) |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (xiv, 250 leaves) |
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