The aim of the thesis is to introduce agrotourism to a particular company, which is run in foothills of the protected landscape area of Český les, as additional business activity based on sources provided by the farm, countryside and village inhabitants in agreement with the ideas of the sustainable development. It proposes new approaches to management, analyses the strengths, weaknesses, opportunities and threats to be faced. Besides that it acquaints with new ideas how to attract and keep up clients all the year round. One of the aims is to provide a potential stakeholder with a document that would help him when making decisions whether to include agrotourism into the portfolio of services or not. This document is actually a prospectus giving an insight into possible future development of business on the farm. Basically the prospectus theoretically copes with possible traps of real business and predicts cash flow and profit in each year.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46197 |
| Date | January 2007 |
| Creators | LEŠEK, Petr |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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