<p><strong>Introduction:</strong> Today creativity is a very crucial part in many organizations. Media companiesneed to be creative in order to satisfy customers and therefore there's a need to constantlydevelop the products and services as the competition gets harder and the demandsincreases. The leadership has an important role when it comes to motivating the creativityamong employees.</p><p><strong>Purpose:</strong> The purpose of this thesis was to explore how the leadership looks like in anorganization where creativity is very important. We wanted to enhance our knowledge abouthow leadership affects the creative motivation.</p><p><strong>Problem statement:</strong> How does leaders in an organization work with creativity? Whatmethods are used by the leader in order to motivate the creativity in the organization?How does the leadership affect the creativity?</p><p><strong>Approach:</strong> We have done a case study of Acne Digital with a qualitative approach for thisthesis. We've conducted five interviews at Acne Digital and a small observation.</p><p><strong>Conclusions: </strong>Our conclusions are that Acne Digital is a successful company regardingmanagement of creativity. The leadership has a very important role when it comes tomotivating the creativity in different manners. Our thesis shows that participation andoperating freedom are factors among others that are important for creative motivation.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-1943 |
| Date | January 2009 |
| Creators | Nilsson, Jonas, Persson, Sofia |
| Publisher | University of Kalmar, School of Communication and Design, University of Kalmar, School of Communication and Design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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