This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. The study addresses the supporters backgrounds, roles within the supporter association, experiences before and after the ownership change, and their perspectives on the club’s community engagements. A key theme is how these supporters perceive the club’s growing global CSR initiatives in the local community as well as on a global scale and their association with sportswashing allegations. The study presents a nuanced view of how supporters' loyalty and connection with the club intertwine with their perceptions of its social responsibility and global image.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-53522 |
| Date | January 2023 |
| Creators | Hussein, Aman, Saljunovic, Denis |
| Publisher | Södertörns högskola, Företagsekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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