No description available.

Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. This provides an opportunity to conduct research of social identity threat situations of a real-time event. Therefore, the study of Manchester City FC fans is a valid case to contribute to the understanding of British football fans´ reactions to social identity threats and coping strategies.  Purpose: This study aims to explore the reaction and coping mechanisms of football fans as their supported club has been accused of potential rule-breaking activities. Method: The study is following an interpretivist approach through a single case study. A qualitative content analysis method is used to analyse the data gathered through a Manchester City online forum. The data is analysed through manual coding, where the sub-categories emerge from the raw codes gathered from the Manchester City online forum. Conclusion: This study suggests that social mobility is not prominent amongst Manchester City FC fans in the occurrence of this Social Identity Threat, while aggressive coping strategies such as Social Competition and Social Creativity are prominent in the analysis of the sample. The study also supports previous research identifying humour as a prominent coping strategy and identifies similarities between British sports fan and sports fans in other cultures.

This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. The study addresses the supporters backgrounds, roles within the supporter association, experiences before and after the ownership change, and their perspectives on the club’s community engagements. A key theme is how these supporters perceive the club’s growing global CSR initiatives in the local community as well as on a global scale and their association with sportswashing allegations. The study presents a nuanced view of how supporters' loyalty and connection with the club intertwine with their perceptions of its social responsibility and global image.