by Chiu Kwok Chu Maurice. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 56-56. / Contents / Chapter I. --- INTRODUCTION / Chapter II. --- FRAMEWORK OF ANALYSIS / Chapter II.1 --- Definition of the Organization Structure of Marketing / Chapter II.2 --- Roles of the Distributive System / Chapter a --- Economies of scale in determining the production of sales services / Chapter b --- Minimization of information cost in facilitating trade / Chapter (i) --- scope of enterprise and searching / Chapter (ii) --- price searching and bargaining / Chapter (iii) --- brand name and quality / Chapter (iv) --- advertising and externality / Chapter II.3 --- Factors Determining Vertical Integration / Chapter III. --- CASE STUDY / Chapter III.l --- A Short History of the Electric Appliances Retailing Business in Hong Kong / Chapter III.2 --- An Introduction to the Organization Structure of Marketing of Electric Appliances in Hong Kong / Chapter a --- Importer / Chapter b --- Wholesaler / Chapter c --- Retailer / Chapter III.3 --- Diversification of Retail Shops / Chapter a --- Differentiation of market / Chapter b --- Clustering of small retail shops / Chapter c --- Bargain-pricing / Chapter (i) --- The entrepreneurial salesmen / Chapter d --- Malpractice in retailing / Chapter e --- The emergence of non-bargain shops / Chapter (i) --- retailer's procurement prices / Chapter (ii) --- non-bargain shops reducing costs of searching and bargaining / Chapter IV. --- CONCLUSION / Appendix A: phone-order house / Appendix B / Bibliography
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318633 |
| Date | January 1990 |
| Contributors | Chiu, Kwok Chu., Chinese University of Hong Kong Graduate School. Division of Economics. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 57 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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