This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc164459 |
Date | 08 1900 |
Creators | Anderson, Robert Lee, 1940- |
Contributors | McWhorter, Paul, Abernathy, Lewis M., Stephens, Elvis C., Fitch, David Robnett |
Publisher | North Texas State University |
Source Sets | University of North Texas |
Language | English |
Detected Language | English |
Type | Thesis or Dissertation |
Format | viii, 232 leaves : ill., Text |
Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Anderson, Robert Lee, 1940- |
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