This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc164459 |
| Date | 08 1900 |
| Creators | Anderson, Robert Lee, 1940- |
| Contributors | McWhorter, Paul, Abernathy, Lewis M., Stephens, Elvis C., Fitch, David Robnett |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | viii, 232 leaves : ill., Text |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Anderson, Robert Lee, 1940- |
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