The study adopts literature review and questionnaire investigation methods to explore current practice, effectiveness, obstacles, solutions of educational marketing of elementary schools, and offers some suggestions to people who will apply it. Besides, the subjects of this study, with sample size of 595 subjects and 498 valid are selected from the principals, assistant principals and teachers at elementary schools. Data of this study was analyzed by means of statistical package of SPSS software.
The conclusions of this study were as follows:
1. The elementary schools personnel all approve the establishment of specific personnel or unit to do the marketing.
2. The major emphasis of the elementary schools marketing was follows in order: "characteristic of school learning environment ", "performance of student¡¦s lives habit education " and " characteristic of school curriculum ".
3. The main targets of promoting are student¡¦s parents, community residents and students.
4. Elementary school marketing promotion measures vary, including "holding the PTA reception meetings, communicating with the parents "which were mostly used; "holding marketing workshop for educators" was rarely used.
5. Among the marketing strategies, the mostly used one was the promotion strategy , the least one was the place strategy.
6. The result of school marketing strategic implementation is good, the promotion strategy is the best, whereas the place strategy is the worst.
7. There were some effectiveness of practicing marketing strategies at elementary schools, but the degree was not very high, and still needed to improve.
8. The large-scale schools and the schools in Kaohsiung city had been rated the highest in promotion strategy implementation, the implementation result was also the best.
9. There are many obstacles to practicing educational marketing at elementary school. Among them, the most serious one was that lacked the funds, the personnel and the sole responsibility unit of educational marketing.
10. The degrees of solving the obstacles were not used very often. Among these, the mostly used one was the public relation with the community for marketing, the least one was being established sole responsibility organization to be responsible to educate the marketing the work asking for professional companies to help.
11. For elementary school staff, the degrees of understanding educational marketing concepts and its ways were not very high, it stays to the middle degree.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727106-014717 |
| Date | 27 July 2006 |
| Creators | Chien, Hsi-fan |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727106-014717 |
| Rights | not_available, Copyright information available at source archive |
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