The study adopts literature review and questionnaire investigation methods to explore current practice, effectiveness, obstacles, solutions of educational marketing of elementary schools, and offers some suggestions to people who will apply it. Besides, the subjects of this study, with sample size of 595 subjects and 498 valid are selected from the principals, assistant principals and teachers at elementary schools. Data of this study was analyzed by means of statistical package of SPSS software. The conclusions of this study were as follows: 1. The elementary schools personnel all approve the establishment of specific personnel or unit to do the marketing. 2. The major emphasis of the elementary schools marketing was follows in order: "characteristic of school learning environment ", "performance of student¡¦s lives habit education " and " characteristic of school curriculum ". 3. The main targets of promoting are student¡¦s parents, community residents and students. 4. Elementary school marketing promotion measures vary, including "holding the PTA reception meetings, communicating with the parents "which were mostly used; "holding marketing workshop for educators" was rarely used. 5. Among the marketing strategies, the mostly used one was the promotion strategy , the least one was the place strategy. 6. The result of school marketing strategic implementation is good, the promotion strategy is the best, whereas the place strategy is the worst. 7. There were some effectiveness of practicing marketing strategies at elementary schools, but the degree was not very high, and still needed to improve. 8. The large-scale schools and the schools in Kaohsiung city had been rated the highest in promotion strategy implementation, the implementation result was also the best. 9. There are many obstacles to practicing educational marketing at elementary school. Among them, the most serious one was that lacked the funds, the personnel and the sole responsibility unit of educational marketing. 10. The degrees of solving the obstacles were not used very often. Among these, the mostly used one was the public relation with the community for marketing, the least one was being established sole responsibility organization to be responsible to educate the marketing the work asking for professional companies to help. 11. For elementary school staff, the degrees of understanding educational marketing concepts and its ways were not very high, it stays to the middle degree.

Title from PDF of title page (University of Missouri--Columbia, viewed on March 1, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Dissertation advisor: Dr. Sandy Hutchinson. Vita. Includes bibliographical references.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 188-197).

The study examined college-choice decisions by students at the University of Massachusetts Amherst. The purpose of the study was to determine whether marketing factors controlled by the University have a greater impact on college choice than external environmental factors uncontrollable by the University. The literature showed evidence of considerable research on college choice, student recruitment, and use of marketing strategies in higher education. However, there was no evidence of research comparing the effectiveness of student-recruitment marketing efforts controlled by an institution to factors impacting college choice over which an institution has little or no control. In view of the expanding use of marketing strategies in higher education today, this represents a significant research void. The present research also examined student demographic characteristics as they relate to college choice, and the importance of institutional attributes in the college-choice process. Four hundred fifty-three UMass freshmen ('04) completed the survey. The results showed that non-marketing factors were more influential on the respondents' college-choice decisions than marketing factors. The most strongly influential marketing factors were the campus visit and information about a specific major. The most strongly influential non-marketing factors were parents and friends. Price emerged as the most strongly influential institutional attribute on college choice. Significant differences were found between male and female respondents, in-state and out-of-state respondents, and white and non-white respondents in terms of how each group rated the influence of marketing and non-marketing factors on their college-choice decisions. Females rated marketing factors as more strongly influential than males. With the exception of television and radio ads, out-of-state students rated marketing factors as more strongly influential on their college-choice decisions than in-state students. White students rated parents as significantly more influential on their college-choice decision than non-white students.

No description available.

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2009. / Includes bibliographical references.

published_or_final_version / Business Administration / Master / Master of Business Administration

No description available.

Recent developments in the theories of export marketing have resulted in the conceptualisation of export market orientation in the manufacturing industry. However, little research investigating the concept of export market orientation in the higher education context exists, despite the importance of the export market in shaping the direction of the marketing of higher education. Building on the existing literature on export marketing and higher education marketing, this research offers a conceptualisation of export market orientation in universities and its antecedents and consequences from a managerial perspective. A mixed-method research design was adopted, consisting of two main phases. The first phase involved conducting key informant interviews with the international marketing managers of UK universities. Together with the literature review, an analysis of the key themes led to the development of research hypotheses and an operational model. The model was tested in the second phase with a survey directed at the international marketing managers of different UK universities. Partial Least Squares structural equation modelling was used to analyse the survey responses. The structural model showed a good fit with the data and good convergent, discriminant and nomological validity and reliability stability. This research is the first to formulate and develop the concepts of export market orientation and export performance in the higher education context. The outcome of this research adds new perspectives to the growing body of higher education marketing literature, and suggests directions for future research. This research also offers important implications for management bodies in universities, academia and public policy-makers alike.

M.B.A. / The researcher proposes that there are similarities as well as differences between the private and public institutions. Is it true that the results regarding achievements and quality are better with private education institutions than with public institutions, with much more difficulties facing private education than public education? What are the fundamental differences and similarities between the private and public Higher Educational institutions that lead to their marketing strategies?