Taiwan¡¦s mango peasants and industries can gain from trade, especially by exporting high-quality mangos to high-income countries of the world ( like Japan ). But there are still some Taiwanese mango peasants who suffer from low bargaining power in a nearly perfectly competitive market and the downward trend of market prices. By interviewing peasants and middlemen about marketing channels of mangos of Yujing Township in Tainan County, I found the following aspects as crucial for a high-profit marketing of mango: agricultural technology, grading and packaging, quality control and logistical conditions as well as a better interaction between peasants, farmers¡¦ associations, enterprises and governmental institutions. Thus, I consider using markets segmentation as a good strategy in order to increase the competitiveness of agricultural products and lower nontariff trade barriers, therefore help raising peasants¡¦ bargaining power and solute the problem of downward trend of market prices. Markets segmentation is a term used in order to describe the segmentation of agricultural products according to their characteristics. The four aspects mentioned above make the markets segmentation efficient. Good interactions between peasants, farmers¡¦ associations, enterprises and governmental institutions can facilitate the operation in the marketing system and thus increase the value of agricultural products. This study also inspires China¡¦s peasants as well as makes China government the scholar who research problems about agriculture, rural areas and peasantry understand the problems of Mainland China¡¦s agricultural products marketing.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0811110-111756 |
| Date | 11 August 2010 |
| Creators | Fan, Chia-yi |
| Contributors | Lin, Wen-cheng, Fahn, Jiin-ming, Chang, Hsien-chao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756 |
| Rights | unrestricted, Copyright information available at source archive |
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