The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222481 |
| Date | January 2010 |
| Creators | Richterová, Lenka |
| Contributors | Voráč, Ondřej, Mikulec, Luděk |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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