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La tercera pantalla : el celular como novedoso e innovador medio de comunicación publicitariaCarbajal Toranzo, Óscar 08 May 2008 (has links)
Es innegable que el celular se ha convertido en el control remoto de nuestras vidas y el salir de casa sin él nos hace sentir como si nos faltara una pierna Hay estudios que indican que una persona puede pasar hasta 16 horas al día con un celular, mucho más que frente a una computadora o un televisor Ello, sin duda alguna, lo convierte en un novedoso, innovador y personal medio de comunicación publicitaria
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CAS Taiwan Premium Rice Consumer Preference and Promotion StrategySun, Ching-yi 07 September 2005 (has links)
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A study of factors that impact on executive network marketing in financial institutions in LDCs. An examination of factors that impact on executive network marketing in the finacial services sector in less developed countries: The case of Ghana.Seddoh, Daniel K. January 2007 (has links)
This research study provides a view of the relationship between organizational leaders
and relationship executives of financial institutions and their exchange partners. It does
so by analyzing data on the networking efforts of 20 executive directors in qualitative
interviews and 124 relationship executives in research questionnaires. Network marketing
within the financial services sector is becoming increasingly important.
We proposed a model that seeks to offer an explanation of Executive network
marketing in financial institutions in LDCs where the market system is underdeveloped.
The proposed model identified four categories being: firm characteristics, Executives’
personal contact groups, Executives’ business contact groups and issues of commitment
and trust in exchange relationships.
Multiple factor analysis established the regression model as significant in establishing a
formal relationship between the dependent variable (network marketing) and the
independent variables (firm characteristics, business contact, personal contact and
commitment and trust). It was confirmed that there are differences in Executives’ level
of network marketing among the different age groups. Also there were significant
differences in the network marketing of the Executives with regard to their level of
education. It was observed that there were significant differences in the network
marketing of the Executives with respect of their fields of study. Finally it was observed
that owner managers were more involved in network marketing than the professional
managers and those in partnerships.
Not only did the study confirm the research model, but it also revealed that, to a
considerable extent, network marketing is practiced by the Executives in the financial
services sector in Ghana.
The study concluded that business contact networks are the most effective of the Executives’
network marketing in financial services sector in Ghana. It is therefore important that state
policies are directed towards enhancing the business environment within the financial
services sector. Government should desist from being a regulator and a player in the same
market.
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A study of factors that impact on executive network marketing in financial institutions in LDCs : an examination of factors that impact on executive network marketing in the finacial services sector in less developed countries : the case of GhanaSeddoh, Daniel K. January 2007 (has links)
This research study provides a view of the relationship between organizational leaders and relationship executives of financial institutions and their exchange partners. It does so by analyzing data on the networking efforts of 20 executive directors in qualitative interviews and 124 relationship executives in research questionnaires. Network marketing within the financial services sector is becoming increasingly important. We proposed a model that seeks to offer an explanation of Executive network marketing in financial institutions in LDCs where the market system is underdeveloped. The proposed model identified four categories being: firm characteristics, Executives’ personal contact groups, Executives’ business contact groups and issues of commitment and trust in exchange relationships. Multiple factor analysis established the regression model as significant in establishing a formal relationship between the dependent variable (network marketing) and the independent variables (firm characteristics, business contact, personal contact and commitment and trust). It was confirmed that there are differences in Executives’ level of network marketing among the different age groups. Also there were significant differences in the network marketing of the Executives with regard to their level of education. It was observed that there were significant differences in the network marketing of the Executives with respect of their fields of study. Finally it was observed that owner managers were more involved in network marketing than the professional managers and those in partnerships. Not only did the study confirm the research model, but it also revealed that, to a considerable extent, network marketing is practiced by the Executives in the financial services sector in Ghana. The study concluded that business contact networks are the most effective of the Executives’ network marketing in financial services sector in Ghana. It is therefore important that state policies are directed towards enhancing the business environment within the financial services sector. Government should desist from being a regulator and a player in the same market.
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Personální marketing velkých společností / Personal marketing of large companiesBenešová, Jana January 2012 (has links)
This diploma thesis is focused on application of marketing instruments in personal management of large companies. It is divided into two parts -- theoretical and practical. There are basic principles of functioning of personal marketing described in the theoretical part. Practical part is also divided into two parts -- in first of them there are comparated some personal marketing activities of large companies on czech personal market. In the second part there is the evaluation of questionnaire, which should demonstrate how marketing activities of personal managers meet the requirements of potential, or current employees, or what personal managers have to focuse on.
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Návrh marketingové strategie firmy / Suggestion of Marketing strategy of CompanyHubrová, Kateřina January 2007 (has links)
Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.
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Návrh marketingových aktivit společnosti / The Proposal of Marketing activities in the companyWolfschützová, Irena January 2007 (has links)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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Návrh na zlepšení propagace firmy / The Proposal of Improving the Company PromotionKopřivová, Gabriela January 2009 (has links)
This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.
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Návrh na zlepšení propagace komunálních služeb s.r.o. Valašské Meziříčí / Proposal to Improve the Promotion of Municipal Services Ltd. Valašské MeziříčíTomčíková, Michaela January 2010 (has links)
This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.
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Návrh propagace začínající grafické firmy / The Proposal of Promotion for a Starting Graphic FirmRichterová, Lenka January 2010 (has links)
The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.
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