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A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments

This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc164459
Date08 1900
CreatorsAnderson, Robert Lee, 1940-
ContributorsMcWhorter, Paul, Abernathy, Lewis M., Stephens, Elvis C., Fitch, David Robnett
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatviii, 232 leaves : ill., Text
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Anderson, Robert Lee, 1940-

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