This dissertation explores how representations of women in the media function as
heterodesignations in response to the current socio-economic cultural complex of
globalization. In its merger with reality, the media has become the dominant discourse
and the means through which prevailing modes of self-understanding are made available
in postmodern society, of which the simulacrum is a key feature. Representations of
women in the media in general, and in television advertisements in particular, are not, in
any way, subversive of hegemonic discourse and, despite the prevalent ambiguity of
these images, construct women in conformity with traditional gender stereotypes.
Through practices of deconstruction, such as feminist counter-cinema, of which the film
Female Perversions is an example, feminism has an important role to play in liberating
women from the oppressive effects of these representations, even if these efforts are not,
in themselves, free from ambiguity. / English Studies / M.A. (English)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/750 |
| Date | 30 November 2003 |
| Creators | Vicente, Andresa Natacha Gomes de Almeida |
| Contributors | Byrne, D. (Dr.) |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (77 leaves) |
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