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From masses to audience: changing media ideologies and practices in reform China.

Zhang Yong. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 121-130). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgements --- p.iii / Chapter Chapter 1 --- Introduction: The Problem of Ideational Change --- p.1 / The Articulation of Ideas and Practices --- p.2 / Thesis Organization --- p.9 / Methodology --- p.10 / Chapter Chapter 2 --- Audience and Masses: Articulating with Different Media Institutions and Practices --- p.13 / Social Construction of Audience --- p.14 / The Reification of Masses and the Birth of Media Ideology --- p.22 / The Institutionalization of Masses --- p.30 / Legitimacy Crisis --- p.40 / Chapter Chapter 3 --- "The Introduction of ""Audience"": Localization and Transformation.……" --- p.42 / Localization --- p.43 / Transformation --- p.57 / Hybridization: Mixing of Masses and Audience --- p.65 / Chapter Chapter 4 --- Audience Survey: The Legitimation of Audience --- p.69 / Capitalist Democracy: Three Types of Surveys in the US --- p.71 / Rescuing the Political Authority: Three Types of Surveys in China --- p.76 / Appropriation --- p.80 / Incorporation --- p.88 / Institutionalization --- p.98 / Chapter Chapter 5 --- Conclusion and Discussion --- p.109 / Appendix --- p.117 / References --- p.121

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323043
Date January 2000
ContributorsZhang, Yong., Chinese University of Hong Kong Graduate School. Division of Communication.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, iii, 130 leaves : ill. ; 30 cm.
CoverageChina, China, China, China, 20th century
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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