This paper deals with the research study of the impact that advertising makes on consumers’ behaviour and the selected methodology for the research of the impact of advertising on consumers’ behaviour that was adapted on practical level providing it with the investigation and interpretation of the corresponding research results.
The paper includes the analysis of theoretical impact of advertising on consumers’ behaviour, investigation of the clients’ that order an advertising campaign, viewpoint on the importance of advertising, conclusions and proposals.
While carrying out the theoretical analysis of the impact of advertising on consumers’ behaviour, the study of foreign and Lithuanian scientific works that deal with the impact of advertising on consumers’ behaviour has been made.
In pursuance of the first research, a direct verbal survey of employees at the advertising company „Aukštaitijos reklama „ („Advertising of Higher Lithuania“) has been conducted. While conducting this survey, a standardized interview was used, five employees were interviewed by asking them the same questions, that were prepared in advance, about the viewpoints of the clients that order an advertising campaign towards the necessity and importance of advertising and the sum of money budgeted for it.
In pursuance of the second research, a survey of the consumers of Šiauliai town and region has been conducted giving them questionnaires in order to sort out the impact of advertising on them. 240... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050607_175526-90376 |
| Date | 07 June 2005 |
| Creators | Šivickienė, Vilma |
| Contributors | Stankevičienė, Jūratė, Pabedinskaitė, Ona-Arnoldina, Dubinas, Valentinas, Smilgienė, Jurgita, Dagytė, Ina, Vaškelaitis, Vytautas, Ruškus, Jonas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050607_175526-90376 |
| Rights | Unrestricted |
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