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No time to prepare? : A qualitative study of young adults in Sweden and their requested experiences with meal-kit subscription services.

This thesis establishes that the knowledge is limited in customer experience and meal-kit subscriptions written from a business perspective. The current coronavirus pandemic has contributed to a rapid surge for an industry already expected to take more significant portions of the global food market. In conjunction with an attractive business model and increasing competition, there are reasons to believe that a positive customer experience will be of the highest importance for the future of meal-kit subscriptions. The research has chosen the segment of young adults to demonstrate areas for companies to improve. The findings will eventually present solutions for companies to reach a highly desired customer segment before the competitors. Furthermore, the research summarizes how companies can develop the customer experience based on consumer values.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-105596
Date January 2021
CreatorsKristersson, Daniel, Moberg, Sarah
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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