In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. But how much of the emotional impact is lost when adapting an emotionally based narrative commercial? This study aims to find out what the difference in emotional response is regarding different lengths of the same emotionally based narrative video. The author edited an already finished emotionally based narrative commercial video into two new, shorter versions. The process is documented and presented. These three videos were then shown to volunteers, alongside questions regarding their emotional state before and after. When analyzing the data gathered from the questionnaire it was clear that the emotional response differed from the various videos. The original video omitted the largest emotional response, and the shortest video omitted the lowest amount of emotional response. It seems that when adapting an emotionally based narrative video into a shorter format, some aspects of the video get lost. In turn, the emotional response of the viewers will be impacted.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:du-36789 |
| Date | January 2021 |
| Creators | Gustafson, Fredrik |
| Publisher | Högskolan Dalarna, Institutionen för kultur och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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