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Direct marketing : a transaction cost based analysis of direct marketing as a channel of distribution in Saudi Arabia

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:243637
Date January 1998
CreatorsAlshumaimeri, Ahemd
PublisherUniversity of Nottingham
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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