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Comparative Choice Analysis using Artificial Intelligence and Discrete Choice Models in A Transport Context

Artificial Intelligence in form of Machine Learning classifiers is increasingly applied for travel choice modeling issues and therefore constitutes a promising, competitive alternative towards conventional discrete choice models like the Logit approach. In comparison to traditional theory-based models, data-driven Machine Learning generally shows powerful predictive performance, but often lacks in model interpretability, i.e., the provision of comprehensible explanations of individual decision behavior. Consequently, the question about which approach is superior remains unanswered. Thus, this paper performs an in-depth comparison between benchmark Logit models and Artificial Neural Networks and Decision Trees representing two popular algorithms of Artificial Intelligence. The primary focus of the
analysis is on the models’ prediction performance and its ability to provide reasonable economic behavioral information such as the value of travel time and demand elasticities. For this purpose, I use crossvalidation and extract behavioral indicators numerically from Machine Learning models by means of post-hoc sensitivity analysis. All models are specified and estimated on synthetic and empirical data. As the results show, Neural Networks provide plausible aggregate value of time and elasticity measures, even though their values are in different regions as those of the Logit models. The simple Classification Tree algorithm, however, appears unsuitable for the applied computation procedure of these indicators, although it provides reasonable interpretable decision rules for travel choice behavior. Consistent with the literature, both Machine Learning methods achieve strong overall predictive performance and therefore outperform the Logit models in this regard. Finally, there is no clear indication of which approach is superior. Rather, there seems to be a methodological tradeoff between Artificial Intelligence and discrete choice models depending on the underlying modeling objective.

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:76704
Date23 November 2021
CreatorsSehmisch, Sebastian
ContributorsObermeyer, Andy, Tscharaktschiew, Stefan, Technische Universität Dresden
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, doc-type:masterThesis, info:eu-repo/semantics/masterThesis, doc-type:Text
Rightsinfo:eu-repo/semantics/openAccess

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