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Mobile Commerce : The retail ecosystem in the technological transition

The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. Finally, this study aims to tackle synergies that are exposed in this study that defines factors which drive the technological transition from traditional retail to m-commerce.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-78383
Date January 2018
CreatorsNagel, Franziska
PublisherLinnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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