Accentuating the role of managerial cognition in business model design, scholarly work recently conceptualizes business models as cognitive phenomenon reflecting managerial mental models. However, this theoretical position has been largely criticized for its emphasis on the limitations of human cognition, resulting in studies that explore the manifestation of cognitive constraints. To further advance the conceptualization of business models as cognitive structures, this dissertation focuses on the cognitive heuristics undergirding managerial reasoning to counter cognitive biases inherent in the design of new business models. Providing implications for research at the intersection of cognition and business model design, our studies are situated in the context of corporate entrepreneurship initiatives, spawning the entrepreneur at the nexus of individual and idiosyncratic context.:1 Introduction
2 Theoretical framework
2.1 Theoretical perspectives in business model research
2.2 Cognitive view in business model research
3 Scientific contribution
3.1 Article I: Not all are equal – Linking dominant and emergent business model logics in corporate entrepreneurship initiatives
3.2 Article II: Corporate entrepreneurship initiatives: Antagonizing cognitive biases in business model design
3.3 Article III: Situated entrepreneurial cognition in corporate incubators and accelerators: The business model as a boundary object
List of appendices
Bibliography
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:38253 |
| Date | 05 February 2020 |
| Creators | Rössler, Mirjam |
| Contributors | Velamuri, Vivek K., Proksch, Dorian, HHL Leipzig Graduate School of Management |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:doctoralThesis, info:eu-repo/semantics/doctoralThesis, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
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