The diploma thesis analyses the influence of specific motivational program intended to strengthen sales in specific Business to Business segment. The analysis deals with three motivational programs intended to strengthen sales in corporate segment of Telefónica O2 Czech Republic, a.s. in a period of one and a half of the year. The diploma thesis evaluates and compares basic elements of the programs, feedback of the Account managers and Sales managers and analyses the impacts of each motivational program on the sales indicators and activity of Account managers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76138 |
| Date | January 2010 |
| Creators | Machová, Lenka |
| Contributors | Bártová, Hilda, Holba, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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