This Master's thesis applies Balanced Scorecard in wholesale company BM MOTO s.r.o. which is focused on the purchase and sale of car accessories. This thesis is divided into theoretical and practical part. First part defines tools of strategic analysis, financial analysis INFA and Balanced Scorecard components. Practical part contains description of the company and the analysis itself. Then follows determination of strategic objectives, measures and actions for each perspective of the Balanced Scorecard. The aim of this thesis is to create a strategic map and overall assessment of the situation
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205392 |
| Date | January 2015 |
| Creators | Barej, Lukáš |
| Contributors | Neumaierová, Inka, Volencová, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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