Return to search

One size doesn't fit all: getting the message across by tailoring its framing to individuals' self-construal in oral health care communications. / Message framing and self-construal

Ching Ho-hong Boby. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 63-78). / Abstracts in English and Chinese. / List of Tables --- p.vii / Chapter Chapter 1: --- Introduction --- p.1 / General Oral Health Status in Hong Kong --- p.2 / """How"" is the Message Constructed: Gain versus Loss Frames" --- p.3 / """Who"" are the Recipients: Individual Differences in Self-Construal" --- p.4 / What Accounts for the Message-Self Compatibility Effects: The Mediating Factors --- p.6 / Stage One: Cognitive Integration of the Message Contents --- p.6 / Stage Two: Acceptance of the Messages --- p.8 / Stage Three: Perceptions of Health Behavior --- p.9 / An Addition to the Three-Stage Model: The Role of Anticipated Feelings --- p.11 / Overview of the Present Study --- p.12 / Chapter Chapter 2: --- Method --- p.15 / Participants --- p.15 / Oral Health Message --- p.15 / Independent Measures --- p.16 / Self-Construal --- p.16 / Principle Dependent Measures --- p.17 / Recognition Memory --- p.17 / Subjective Evaluations of the Messages --- p.17 / Self-Efficacy to Perform Oral Health Behavior --- p.18 / Outcome Expectancy of Performing Oral Health Behavior --- p.19 / Anticipated Feelings to Perform Oral Health Behavior --- p.20 / Intentions to Perform Oral Health Behavior --- p.21 / Behavioral Measures --- p.22 / Potential Covariates Measures --- p.22 / Personality --- p.22 / Need for Cognition --- p.23 / Dispositional Optimism --- p.24 / Oral Health Locus of Control --- p.25 / Dental History --- p.26 / Cognitive Ability --- p.26 / Mood --- p.26 / Perceived Threat of Developing Oral Diseases --- p.27 / Perceived Normative Pressure of Performing Oral Health Behavior --- p.28 / Fear and Worry Toward Developing Oral Diseases --- p.28 / Other Potential Covari ates --- p.29 / Procedure --- p.29 / Chapter Chapter 3: --- Results --- p.31 / Manipulation Checks --- p.31 / Different Operationalizations of Gain- and Loss-Framed Messages --- p.31 / Principle Analyses: General --- p.33 / Moderation of the Framing Effects by Self-Construal on Behavioral Intentions --- p.34 / Moderation of the Framing Effects by Self-Construal on Subjective Evaluations --- p.37 / The Mediating Effect of Personal Outcome Expectancy on Behavioral Intentions --- p.39 / The Mediating Effect of Social Outcome Expectancy on Behavioral Intentions --- p.42 / The Mediating Effect of Anticipated Feelings on Behavioral Intentions --- p.44 / Chapter Chapter 4: --- General Discussion --- p.46 / How to Frame the Message: Tailoring Messages to Match Self-construal --- p.47 / Identifying the Mediating Factors of Compatibility Effects Between Message and Self-Construal --- p.49 / The Importance of Anticipated Feelings --- p.55 / The Intention - Behavior Relationships --- p.56 / Improvements and Further Studies --- p.59 / Concluding Remarks --- p.61 / References --- p.63 / Appendix A --- p.79

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325341
Date January 2005
ContributorsChing, Ho-hong Boby., Chinese University of Hong Kong Graduate School. Division of Psychology.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 79 leaves ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Page generated in 0.0125 seconds