En este estudio se examina la creación de la idea de negocio llamada Easy Move. Esta idea de negocio quiere aprovechar el boom inmobiliaria que se presenta en Perú adaptando las necesidades del mercado al servicio. El concepto de este servicio es de conectar a un transportista independiente con un cliente interesado en el servicio de mudanza. Por medio de hipótesis y concierge se examinan los posibles escenarios de este negocio y se va dando forma a la idea negocio de acuerdo a las necesidades de los clientes. Los datos analizados muestran que existen diferentes tipos de necesidades en las personas que se quieren mudar. Se identifican diferentes tipos de clientes, las personas que planifican su mudanza, las personas que no planifican su mudanza y necesitan mudarse de inmediato y los transportistas independientes que necesitan clientes interesados en sus servicios. Además, los datos analizados reflejan que, si se resuelve el problema de un potencial cliente, este se sentirá satisfecho y adquirirá el servicio. / This study examines the creation of the business idea called Easy Move. This business idea is going to take advantage of the real estate boom that is present in Peru, adapting the needs of the market to the service. The concept of this service is to connect an independent carrier with a customer interested in moving services. By means of hypothesis and concierge, the possible scenarios of this business are examined, and the business idea is shaped according to the needs of the clients. The data analysed showed that there are different types of needs in people who want to move. Different types of clients are identified, the people who plan their move, the people who do not plan their move, and need to move immediately and the independent carriers that need clients interested in their services. In addition, the analysed data reflects that if the problem of a potential client is solved, they will feel satisfied and will require the service. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/626519 |
| Date | 02 July 2019 |
| Creators | Arcela Garcia, Alfredo Daniel, Espinoza Vasquez, Eduardo de Jesús, Guardia Osorio, Luis Enrique, Machuca Polo, Wendy, Ynchicsana Ochoa, Roy Jesus Santiago |
| Contributors | Arteaga, Javier |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/msword, application/epub |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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