Through visual rhetoric analysis inspired by ”green communication” this essay aims to shed light on the differences in sustainability communication between two music festivals in Sweden. To be environmentally fatigued, to be tired of the environmental transition which is crucial for the survival of inhabitants of the earth, and the environment itself, is not ethically responsible. This essay strives to bring forward the specific aspects which inspire a festival with a sustainable profile, how it communicates, versus a festival with a non sustainable profile. One is found to use a rhetoric which promotes sustainability in an effective way, although the rhetoric is flawed by different factors of their communication. Another ignores the sustainability aspects completely in the rhetoric of their festival, and instead puts focus on energy, happiness and love, which contrasts against the apparent negative values they express.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-52927 |
| Date | January 2022 |
| Creators | Linnerborg, Gustaf |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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