Thesis (MBA)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: The global music industry has undergone a radical shift in the past decade due to the recent digital
revolution. Many big players in the industry have been forced to downsize their operations. Some
even had to close their doors, due to the significant drop in revenues generated by the companies
in the music industry. This has led to recording labels, publishing companies, and independent
artists to change their business models in order for their companies to stay in business in a world
where the rules of the game, as it was a few years ago, now no longer applies.
This study analyses and assesses the strategic architecture of an international music licensing
company, CCLI Africa. Even though the company has been operating its business successfully
since 1995, it has never formalised its strategic architecture. The research study thus performed a
thorough strategic architecture assessment of CCLI Africa and concluded with a strategy map and
Balanced Scorecard to be utilised as practical tools to monitor the company’s achievements in
terms of its strategic initiatives. It also investigated methods whereby the current strategic
architecture can be innovated in order to ensure a robust and sustainable business for the
company.
The research question can be expressed as follows: What can be learned from the current
strategic architecture of CCLI Africa and how can it be improved to ensure a robust business
model in an ever-changing music industry?
The study focused on a qualitative methodological approach and the literature review was done by
exploring the various schools of thinking in the field of business model innovation and growth.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/95686 |
| Date | 12 1900 |
| Creators | Van Dyk, Annami |
| Contributors | Burger, J., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | x, 120 p. |
| Rights | Stellenbosch University |
Page generated in 0.0024 seconds