Media in Nairobi is segmented when it comes to news and information; different media target different audience groups in the society through their preferred channels in search of news and information. In Kibera, the biggest slum area in Nairobi and in whole East Africa, the urban slum community radio station Pamoja FM only works for the citizens living within Kibera. We aimed to find out how the youth in Kibera perceive the efficacy of the radio station as a viable source of news and information. We wanted to establish how important this radio station is to them as a tool of empowerment and knowledge to the youth. Through semi-structured interviews with the youth in Kibera we carried out a qualitative research study during ten weeks, from October until December in 2011. We walked the field in Kibera to gather as much data as possible, and our findings were very interesting. Key theories used in this study included the participatory communication model, the media dependency model and the uses and gratifications model. The findings indicated that Pamoja FM has a great influence in the community as it is considered the most important source for news and information for the youth in this slum, and provides a platform that meets their needs as active participating audiences to the content supplied by the radio station. The radio is accredited to have changed the citizens´ way of thinking about tribalism since the post-election violence in 2007; the young women have assertively declared their space by playing a more proactive role in the community and audiences are empowered with home-grown problem solving skills that have bettered their lives and in pursuit for peace.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-17120 |
| Date | January 2012 |
| Creators | Rosenblad, Anton, Nyström, Sebastian |
| Publisher | Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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