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Consumption buying versus organizational buying: the effects of friendship and seller job status on Chinese bargaining behavior.

by Mak Yuen-Kwan. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 161-189). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.viii / ACKNOWLEDGMENTS --- p.x / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Impact of Cultural Values on Buying- Selling Process --- p.3 / Chinese Bargaining Behavior --- p.8 / Chapter II. --- REVIEW OF LITERATURE --- p.18 / Definitions of Bargaining --- p.18 / Buyer-Seller-Situation Dyadic Interaction Process --- p.31 / Consumption Buying Vs Organizational Buying --- p.36 / The Chinese Cultural Values --- p.40 / Yang's Chinese Social Orientation Concept --- p.45 / Refined Labor-intensive Farming --- p.49 / Commonly Owned Family Property --- p.50 / Patrilineal Descent with the Father- Son Chain --- p.51 / Rigid Hierarchical Social Structures --- p.52 / Familistic Orientation --- p.52 / Relationship Orientation --- p.55 / Authoritarian Orientation --- p.72 / Other Orientation --- p.73 / Independent and Dependent Variables --- p.76 / Independent Variables --- p.76 / Friendship --- p.76 / Seller Job Status --- p.77 / Buying Situation --- p.78 / Dependent Variables --- p.79 / Seller Credibility --- p.79 / Bargaining Style --- p.80 / Outcomes of Bargaining --- p.82 / Research Hypotheses --- p.84 / Chapter III. --- METHODS --- p.89 / Experimental Design --- p.89 / Development of the Research Design --- p.95 / Pretests --- p.96 / Experiment --- p.99 / Subjects --- p.99 / Procedure --- p.101 / Manipulations of Independent Variables --- p.103 / Buying Situation --- p.103 / Friendship --- p.103 / Seller Job Status --- p.104 / Measures of Dependent Variables --- p.107 / Seller Credibility --- p.109 / Bargaining Style --- p.109 / Integrative Bargaining Style --- p.109 / Positive Attitude --- p.110 / Outcomes of Bargaining --- p.110 / Perceived Efficiency --- p.110 / Perceived Satisfaction --- p.110 / Demographic Information --- p.111 / Analysis --- p.112 / Analysis of Interdependence --- p.113 / Analysis of Variance Test --- p.114 / Chapter IV. --- RESULTS --- p.117 / Differences of Experimental Groups --- p.118 / Manipulation Checks --- p.119 / Factor Analysis --- p.122 / Results of Experimentation --- p.127 / Findings --- p.129 / Friendship --- p.129 / Seller Job Status --- p.130 / Buying Situation --- p.130 / Buying Situation - Friendship Interaction --- p.131 / Buying Situation - Seller Job Status Interaction --- p.132 / Seller Job Status - Friendship Interaction --- p.132 / Chapter V. --- SUMMARY AND CONCLUSION --- p.134 / Summary of Hypotheses Testing --- p.136 / Discussion --- p.141 / Seller Credibility --- p.141 / Bargaining Style --- p.142 / Integrative Bargaining Style --- p.142 / Positive Attitude --- p.144 / Outcomes of Bargaining --- p.146 / Perceived Efficiency --- p.146 / Perceived Satisfaction --- p.147 / Significance of the Study for Theory and Practice --- p.148 / Theory --- p.148 / Practice --- p.151 / Limitations --- p.156 / Experimental Design --- p.156 / Hong Kong Chinese Sample --- p.156 / Suggestions for Future Research --- p.158 / Experimental Design --- p.158 / Hong Kong Chinese Sample --- p.158 / Unexpected Findings --- p.159 / Conclusion --- p.160 / BIBLIOGRAPHY --- p.161 / APPENDICES --- p.190 / APPENDIX I. Questionnaire --- p.190 / APPENDIX II. One Way ANOVA and Chi-Square Tables --- p.206 / Exhibit 1 Sex --- p.207 / Exhibit 2 Education Level --- p.208 / Exhibit 3 Age --- p.209 / Exhibit 4 Number of Years of Working Experience --- p.210 / Exhibit 5 Ranking in the Company --- p.211 / Exhibit 6 Number of Years of Residence in Hong Kong --- p.212 / Exhibit 7 Level of Expertise on Computer --- p.213 / Exhibit 8 Amount of Time Involved in Business Bargaining --- p.214 / APPENDIX III. ANOVA Tables --- p.215 / Exhibit 1 Cell Means and Analysis of Variance of Seller Credibility --- p.216 / Exhibit 2 Cell Means and Analysis of Variance of Integrative Bargaining Style --- p.217 / Exhibit 3 Cell Means and Analysis of Variance of Positive Attitude --- p.218 / Exhibit 4 Cell Means and Analysis of Variance of Perceived Efficiency --- p.219 / Exhibit 5 Cell Means and Analysis of Variance of Perceived Satisfaction --- p.220 / Exhibit 6 Marginal Means for the Interaction of Buying Situation and Friendship on Seller Credibility --- p.221 / Exhibit 7 Mean Seller Credibility: Buying Situation by Friendship --- p.222 / Exhibit 8 Mean Seller Credibility: Friendship by Buying Situation --- p.223 / Exhibit 9 Analysis of Variance of Seller Credibility --- p.224 / Exhibit 10 Marginal Means for the Interaction of Job Status and Friendship on Integrative Bargaining Style --- p.225 / Exhibit 11 Mean Integrative Bargaining Style: Job Status by Friendship --- p.226 / Exhibit 12 Mean Integrative Bargaining Style: Friendship by Job Status --- p.227 / Exhibit 13 Analysis of Integrative Bargaining Style --- p.228

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321617
Date January 1996
ContributorsMak, Yuen-Kwan., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, xi, 228 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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